Winning clients online
Roofing companies
Industry card · Florida ·
1 · What your customers need
Where the demand is and where the opportunity is
Each circle is a buyer need. Further right, more searches; higher up, harder to rank. Size shows what the client is worth.
- Take now: high value, little competition
- Contest: high value, more competition
- Later: low or medium value
| N1Find a roofing company I can trust | Homeowner | Very high | Low | 49 % | Very high |
| N2Install or repair gutters | Homeowner | Very high | High | 37 % | Very high |
| N3Cool my attic and stop roof heat damage | Homeowner | Very high | Medium | 5 % | Medium |
| N4Repair or replace a flat roof | Homeowner | High | Low | 22 % | Very high |
| N5Clean black streaks and algae off my roof | Homeowner | High | Medium | 57 % | High |
| N6Fix or install a skylight | Homeowner | High | High | 16 % | Low |
| N7Know what a new roof costs | Homeowner | High | Low | 31 % | High |
| N8Get my roof inspected for insurance | Homeowner | Medium | Low | 28 % | High |
| N9Fix a roof leak before it gets worse | Homeowner | Medium | High | 54 % | High |
| N10Choose shingle, metal or tile for Florida | Homeowner | Medium | Medium | 32 % | Medium |
| N11Repair or replace a tile roof | Homeowner | Medium | High | 51 % | Medium |
| N12Repair storm damage and claim insurance | Homeowner | Low | Low | 44 % | Medium |
| N13Pay for a new roof over time | Homeowner | Low | Low | 38 % | Low |
| N14Know if my roof needs replacing | Homeowner | Low | Low | 0 % | Low |
| N15Make my roof hurricane resistant | Homeowner | Low | Low | 1 % | Low |
2 · What they ask
The questions your customers ask Google
- What is the 25% rule for roofing?
- Is $30,000 too much for a roof?
- How can I get my roof repaired if I have no money?
- What is the cheapest month for roofing?
- How much does it cost to replace a roof on a 2 200 square-foot house in California?
- How much does it cost to replace a roof on a 2 200 square-foot house?
- How much will it cost to repair a leaking roof?
- What is the 25% roof rule in Florida?
3 · What buyers want to hear
What your buyers want to know and nobody tells them
We asked ChatGPT and Gemini what a buyer should check before choosing a business in this sector, then read what the first Google results say. What the AI explains and nobody tells them is your opportunity.
That it meets building code
47%of AI answers mention it
0%of Google results mention it
Nobody mentions itWhat the roof replacement includes
51%of AI answers mention it
9%of Google results mention it
Wide openWhether they handle roofing in Florida
45%of AI answers mention it
10%of Google results mention it
Some room
- That it meets building code47 points freeWide open
- What the roof replacement includes42 points freeWide open
- Whether they handle roofing in Florida35 points freeSome room
- How much the roof costs34 points freeSome room
- Whether wind mitigation is included24 points freeSome room
- What warranty or policy renewal impact there isLittle room
- Mentioned in the first Google results
- Mentioned by ChatGPT and Gemini
- Room to stand out
Measured in October 2026 on 15 buyer needs: 150 ChatGPT and Gemini answers to 75 buyer questions, and the titles and descriptions of 3,873 first-page Google results across 495 searches. A percentage is the share of those answers, or of those results, that mention the topic at least once.
4 · Who wins today
Who takes the clicks, by type of business
Example: the sector's 15 needs. Estimated share of clicks on Google’s first page.
- Big platforms and chains
- Video and social
- Businesses in the sector
- Blogs, guides and comparison sites
- Manufacturers and brands
The business in the sector with the most clicks takes 3 % of the total.
5 · What AI recommends
Whom ChatGPT, Gemini and Google cite
The sources ChatGPT, Gemini and Google’s AI answer cite when they answer this sector’s customers’ questions, and how often.
ChatGPT
- leg.state.fl.us13 citations
- floridabuilding.org8 citations
- myfloridacfo.com7 citations
- homeadvisor.com5 citations
- angi.com5 citations
- energy.gov4 citations
Gemini
- integrityroofingofflorida.com16 citations
- jaeofamerica.com15 citations
- epochroofing.com11 citations
- roofing-it.com10 citations
- ksimon.com7 citations
- mysafeflhome.com6 citations
Google (AI Overview)
- youtube.com141 citations
- reddit.com50 citations
- homedepot.com21 citations
- fortifiedhome.org18 citations
- amica.com18 citations
- billraganroofing.com17 citations
Summary
Key conclusions
In Florida, buyers of roofing-companies most often search for a roofing company they can trust, know what a new roof costs, get a roof inspected for insurance, and repair storm damage and claim insurance. Other common needs include repairing or replacing a flat roof, knowing if a roof needs replacing, and paying for a new roof over time. Buyers also ask what the 25% rule for roofing is and whether $30,000 is too much for a roof. AI answers name code and legal compliance, roof replacement scope, storm and wind protection, and roof material choice more often than competitors claim them.
Classification
Which businesses this card covers
Contractors that repair, replace and inspect roofs in Florida: shingle, tile, metal and flat roofs, storm damage and insurance inspections. Their buyer is a homeowner with a leak, an old roof or an insurer asking for an inspection.
Activity codes · NAICS 2022
- 238160
- Roofing Contractors · main
Where does your business appear?
We measure which searches and AI answers bring customers to businesses like yours, and what is missing for you to be recommended.