Winning clients online
How to get customers for med spas in United States
Industry card · United States ·
1 · What your customers need
Where the demand is and where the opportunity is
Each circle is a buyer need. Further right, more searches; higher up, harder to rank. Size shows what the client is worth.
- Take now: high value, little competition
- Contest: high value, more competition
- Later: low or medium value
| N1Fix sun damage, spots and wrinkles with laser | Client | Very high | Low | 8 % | High |
| N2Get lip filler | Client | Very high | Medium | 27 % | High |
| N3Find a med spa or injector I can trust | Client | Very high | High | 43 % | Very high |
| N4Remove unwanted hair for good | Client | Very high | Medium | 55 % | Very high |
| N5Get Botox or a wrinkle relaxer | Client | High | Low | 57 % | Very high |
| N6Restore volume with facial fillers | Client | High | Low | 15 % | Medium |
| N7Get IV vitamin therapy | Client | High | Medium | 44 % | Medium |
| N8Get rid of spider veins | Client | High | Low | 12 % | High |
| N9Slim the jaw or stop clenching or sweating with Botox | Client | Medium | Medium | 4 % | High |
| N10Get microneedling for skin texture and scars | Client | Medium | High | 43 % | Medium |
| N11Lose weight with a medical weight loss program | Client | Medium | Low | 99 % | Very high |
| N12Tighten sagging skin without surgery | Client | Medium | Medium | 21 % | Low |
| N13Get a chemical peel | Client | Low | High | 22 % | Low |
| N14Remove a tattoo | Client | Low | High | 38 % | Medium |
| N15Get a HydraFacial or medical-grade facial | Client | Low | High | 85 % | Low |
| N16Lose stubborn fat without surgery | Client | Low | Low | 54 % | Low |
2 · What they ask
The questions your customers ask Google
- How many CO2 laser sessions are needed?
- What are the post-care steps for CO2 laser treatment?
- Is there anything better than a CO2 laser?
- What are the risks of laser resurfacing?
- What is the downside of laser resurfacing?
- What's the worst day after a CO2 laser?
- Is BBL better than microneedling?
- What is the best age for laser resurfacing?
3 · What buyers want to hear
What your buyers want to know and nobody tells them
We asked ChatGPT and Gemini what a buyer should check before choosing a business in this sector, then read what the first Google results say. What the AI explains and nobody tells them is your opportunity.
Whether the provider is board certified
42%of AI answers mention it
6%of Google results mention it
Some roomWhat side effects to expect
25%of AI answers mention it
4%of Google results mention it
Some roomWhat it costs per session
21%of AI answers mention it
8%of Google results mention it
Some room
- Whether the provider is board certified36 points freeSome room
- What side effects to expect21 points freeSome room
- What it costs per session13Some room
- Whether it is FDA approved11Some room
- Whether it is non surgical11Some room
- Whether it works for darker skin10Some room
- Mentioned in the first Google results
- Mentioned by ChatGPT and Gemini
- Room to stand out
Measured in November 2026 on 16 buyer needs: 160 ChatGPT and Gemini answers to 80 buyer questions, and the titles and descriptions of 4,110 first-page Google results across 499 searches. A percentage is the share of those answers, or of those results, that mention the topic at least once.
4 · Who wins today
Who takes the clicks, by type of business
Example: the sector's 16 needs. Estimated share of clicks on Google’s first page.
- Big platforms and chains
- Video and social
- Businesses in the sector
- Manufacturers and brands
The business in the sector with the most clicks takes 1 % of the total.
5 · Who gets recommended
Whom Google and ChatGPT cite
The sources ChatGPT, Gemini and Google’s AI answer cite when they answer this sector’s customers’ questions, and how often.
ChatGPT
- aad.org20 citations
- plasticsurgery.org16 citations
- fda.gov14 citations
- my.clevelandclinic.org13 citations
- mayoclinic.org11 citations
- pmc.ncbi.nlm.nih.gov6 citations
Gemini
- mirrorplasticsurgery.com8 citations
- nih.gov7 citations
- revive365wellness.com6 citations
- goodrx.com5 citations
- fda.gov5 citations
- clevelandclinic.org5 citations
Google (AI Overview)
- youtube.com132 citations
- instagram.com44 citations
- my.clevelandclinic.org38 citations
- google.com38 citations
- healthline.com28 citations
- reddit.com24 citations
Summary
Key conclusions
In the United States, med spa clients search most for laser treatments for sun damage, spots and wrinkles, lip filler, IV vitamin therapy, laser hair removal and Botox, and for a med spa or injector they can trust. Facial fillers, spider vein removal, Botox for the jaw or sweating, microneedling, medical weight loss, skin tightening, chemical peels, tattoo removal, HydraFacials and non-surgical fat reduction complete the demand. Common questions ask how many CO2 laser sessions are needed and what the aftercare and risks of laser resurfacing are. AI answers name board certification (42 %) and side effects (25 %) far more often than competitors' results do (6 % and 4 %). Measured in November 2026.
Classification
Which businesses this card covers
Medical spas that offer non-surgical aesthetic treatments: injectables, fillers, laser hair removal, skin resurfacing and body treatments, under medical supervision. Their buyer is an adult choosing a treatment and a provider they trust.
Activity codes · NAICS 2022
- 812199
- · main
- 621399
Do Google and ChatGPT recommend you?
Epica asks the way your customers do, finds out who gets recommended instead of you and tells you what to change.